Two years later, in June 1973, Playgirl’s first issue hit the newsstand, with a mission similar to its long-standing counterpart: to feature nude centerfolds alongside hard-hitting features by and for women. On the first cover, a nude man (credited as “Eldon”) sat cross-legged, his modesty preserved by shadows, as an amorous woman (credited as “Lorelei”) nuzzled him from behind. One of its cover lines: “Compulsions of the promiscuous woman.” It sold out, moving six hundred thousand copies in four days. At its peak during the late seventies, each issue sold around 1.5 million copies.
It was supposed to be a raunchy, revolutionary magazine for women. It didn’t exactly turn out that way.